Founded in 1916, BMW first began manufacturing aircraft engines and gradually expanded its range to become a comprehensive manufacturer of cars and motorbikes.
BMW is known for its high quality, luxury and high performance.
The company's core values are innovation, precision and independence, and focus on designing and manufacturing exciting driving experiences.
BMW cars are famous for their dynamic exterior design, excellent engineering technology and advanced driver assistance systems.
BMW is also a supporter of sustainable development and environmentally friendly technologies.
The company is committed to developing and promoting electric vehicle technology.
BMW is committed to electrification and on March 21 the company unveiled the all-new Vision Neue Klasse X concept car.
Positioned as a high-performance all-electric sports activity vehicle (SAV), this is the newest member of the Neue Klasse Family, following the sedan version named Vision Neue Klasse launched last year.
Neue Klasse, which means “New Class” in German, is not a new name for BMW.
Since the 1960s, BMW has launched a series of sports sedans under the name Neue Klasse, including the legendary BMW 2002, helping save BMW from the brink of bankruptcy.
Today, although BMW is not facing the life-or-death crisis it once was, the global auto industry is undergoing a significant transformation.
The launch of the Neue Klasse concept car represents BMW's new vision for the era of electrification, which will completely reshape the BMW brand in terms of design, performance and driving experience.
Vision Neue Klasse X can be considered an electrified version of the future BMW X3.
The new car will have a completely new electric powertrain, abandoning the separate controller design of traditional internal combustion engine models and switching to a powerful central processor for centralized control.
This design will deliver faster response times, greater efficiency and more enjoyable driving.
It can be expected that BMW's future electrification journey will be led by SAV models, and the Vision Neue Klasse X concept car perfectly represents this vision.
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