As the Volkswagen Group's brand focusing on electric sports cars, Cupra is expected to launch two models in the US.According to foreign media, Wayne Griffiths, CEO of Seat and Cupra, two subsidiaries of the Volkswagen Group, announced on March 21 that the brand is continuing its plan to enter the US market by 2030.and will use the group's production lines.manufacturing facility in North America.
Two models will be introduced:
1, The Formentor electric crossover.
2，An unnamed “larger electric crossover SUV”.
The move is aimed at making Cupra a global brand.
Cupra, which has entered markets such as Mexico and Australia, reports sales of 230,739 vehicles in 2023, up 51% from 2022.
Germany is currently Cupra's largest market.
However, when it comes to the global market, entering the US market is extremely important.
Cupra researched the US auto market and conducted consumer surveys for possible expansion.
Cupra's development journey is also worth mentioning.
Since separating the Seat brand from the Volkswagen group in 2018, Cupra has become an independent brand.
To date, Cupra has launched hatchback and crossover models, prioritizing vehicle performance and targeting customers described as "young and progressive".
By producing crossover SUVs at Volkswagen Group plants in North America, including Mexico, Cupra aims to exploit key group synergies.
In the United States, Cupra will adopt a new distribution model to meet the needs of American customers.
The entry into the US market is highly anticipated for Cupra and they will continue their efforts in this important global market to ensure the right decisions are made.
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